Products
Redken
Redken was created in 1960 by actress Paula Kent, who believed in the power of science. Realizing that there were no products on the market that took a scientific approach to haircare, Kent developed Redken - the first-ever hair brand to utilize the power of protein, moisture and acidic pH.
Pureology
Created in 2001 and built on a commitment to sustainability, Pureology pioneered products with zero sulfates and vegan ingredients. Our goal was to create the best professional products for color-treated hair without sacrificing purity for performance.
Moroccanoil
What began over a decade ago as a single, revolutionary product that pioneered a new category in the beauty industry has grown into a full line of hair, body, and professional haircolor products, all infused with our signature argan oil.
Biolage
In 1990, Biolage was born from the mind of hairdresser and entrepreneur Arnie Miller. Since its conception, the brand has been inspired by natural ingredients, such as botanicals, and known for its iconic white packaging and signature fragrance. Miller saw the opportunity to bring out hair’s natural beauty, touchable and full of movement.
Olaplex
Hair strength starts deep beneath its surface with a series of bonds. Disulfide bonds provide important, molecular-level structure to all hair types and textures. Strong bonds are vital to hair strength, elasticity and flexibility. Increased breakage and fragility is a sign that disulfide bonds have been broken. Our unique OLAPLEX Complete Bond Technology™ works on a molecular level to repair these bonds and restore hair’s strength.
Color Wow
At Color Wow, we focus on one thing and one thing only: solving your toughest hair problems and delivering the WOW factor. Whether it’s color protection, frizz control, or thicker, fuller hair that you’re after, our first-of-a-kind formulas have forever changed the hair game and have been honored with over 100 major beauty awards.